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copywriting for the holiday season

Writing for the Holiday Season

As the holidays approach, we always feel like they snuck up on us. One minute it’s April and we’re just getting settled into the new year. The next thing you know, it’s October and the pressure is mounting to get your holiday marketing campaigns locked down.

Not only do you have to worry about creating campaign plans, designing emails, building segments and ensuring that tracking is set up, but most of you will also be responsible for writing your emails. And what could be more daunting than a blank page?

When you’re staring at that blank page, wondering where to start and what to write, keep these tips in mind to help you create unique versions of your email content:

Have a Clear Plan

When it comes to your marketing campaign, you need to have a clear plan and purpose for every message you send out. Whether you’re trying to drive sales, attract people to your blog, or educate or inspire your audience, knowing your objectives will help give your writing direction. Without a clear plan, you may find yourself feeling daunted by the blank page. So take the time to figure out what you want to achieve with your marketing campaign, and then craft each message accordingly.

Know your Audience

Before you start writing, it’s important to understand who your audience is and what they want. By understanding your target customers, you can craft a message that resonates with them and make them feel like valued individuals. Additionally, keep in mind that customer behavior changes frequently, so having data to back up your decisions is crucial. As we head into the holiday season, make sure you’re staying ahead of the curve by learning all you can about your target market.

Make Subject Lines Enticing

You can make your subject lines more clickable by:

• Creating a sense of urgency. If you have a shipping deadline or the end of your sale is approaching, ensure you’re communicating this in the subject line.

• Making use of different words and phrases. Try to stand out from the rest of the inbox clutter by using unique language that will grab attention.

• Editing the text for quality. Take some time to proofread and edit your subject line for clarity and conciseness.

KISS – Keep It Super Simple

Your customers will appreciate simplicity. Too much information, too many images, and too many CTAs can be overwhelming and cause readers to lose interest before they even begin reading. Keep your copy concise and to the point to encourage engagement and encourage clicks through to your website. The more customers you can drive to your website, the more chances you have to convert.

Be Personable

If you want your email marketing campaign to really resonate with your audience, you need to think about how to personalize the whole thing – not just the subject line.

Data is every marketer’s best friend. But it can be tough to figure out which information will be most useful for your campaigns. That’s where marketing preferences come in: they help you segment customers based on their interests, so you can deliver personalized, relevant content that resonates with them.

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